You may have noticed that I haven't posted on this blog recently. (Or maybe you haven't, but yeah, it's true.) What I HAVE started doing daily is curating content from some of the best marketing blogs. If you want to keep up on the best online marketing articles, but don't want to take the time...
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Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's going to vlog (like blogging but video) every day for 30 days, and explaining 3 reasons why. A few comments are in order. This applies not only to vlogging, but also to blogging, podcasting, social media activity, et...
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You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? Maybe so, if it gets noticed. If you want traffic for you blog, clicking "Publish" is not the final step. You also need to promote it. That means, among other things, sharing it on social media. Not...
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If you're like me, you created a Google Analytics account, added the basic code snippet to your site, checked your stats a few times, and never really figured out how to use it to make decisions about what to do on your website. If that's your story too, you've been through Google Analytics 101. You...
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You've heard it said that people decide with emotion and then justify with logic. So your marketing copy should appeal to emotions first, and then once someone has all but decided to buy, give them logical reasons to feel good about their decision. If that explanation makes you feel dirty as a marketer, keep reading...because...
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I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates. For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam. In that post, I promised to elaborate on my "4 'N's of Twitter" strategy in a future post. This is that future post. The First 'N' of Twitter: Engage Okay, so the first 'N' doesn't actually start with the...
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Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-) This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any...
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As I mentioned in my last post, this blog was in need of a facelift. And today, it's here. (You can see what it used to look like in a screenshot at the end of the previous post.) The goal of the new theme is to reduce distractions, so that you can get right to...
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It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times. I've been thinking a lot recently about how to use white space and related design elements to communicate more...
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